When bringing a home onto the market, every once in a while a seller opts not to put in a yard sign. It may seem like an awfully old-fashioned marketing method, but that sign remains one of the most effective tools we recommend to attract buyers.? Not only does the yard sign make it easy for realtors and buyers to spot your home, it can attract that one buyer that you may not have reached otherwise.
Today?s buyer is more independent than in the past and will look at more properties on their own even while signed with a buyer broker.? This involves looking on-line to see what is on the market and not only going to open houses but also doing drive-bys prior to their Realtor setting up a showing.? When buyers are driving around the neighborhood, your yard sign creates more exposure for your home.
The humble sign can be your #1 marketing tool to reach potential homebuyers who have targeted your neighborhood and to reach friends of your neighbors. This audience sometimes offers hidden potential to buyers not actively in the market but waiting for a home to become available in a specific area. Happy neighbors provide the best recommendation to their friends.
Although its reach is a tiny fraction of the Internet?s, not everyone begins a property search online. For those who are shy about announcing to the neighborhood that they are ready to move, it?s good to remember that the goal of marketing a home is to attract as much attention as possible and hiding the face that your home is for sale is counter-productive.? You never know where your buyer is going to come from so why not try all avenues to secure them?
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Source: http://ctgreenrealestate.wordpress.com/2012/08/14/for-sale-signs-are-simple-yet-effective/
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