photolysis brod: JVC reveals e-Shift2 4K scaling projectors, promises true 4K LCDs for under $20k

Thursday, September 6, 2012

JVC reveals e-Shift2 4K scaling projectors, promises true 4K LCDs for under $20k

At CEDIA 2012 JVC showed off its 2012 line of home theater projectors, most which feature its e-Shift2 technology, a new version of the "4K precision" upconversion it introduced last year. While they are not capable of accepting a 4K source (not that you have any 4K Blu-ray discs lying around anyway), they work by creating two 1080p frames from the HD source, shifting one down and to the right. e-Shift2 promises higher native contrast and improved processing over its predecessor thanks to a new polarizing wire grid engine and updated algorithms. All of the new projectors are 3D capable with RF-connected active shutter glasses, and there's a new smartphone app available for controlling settings without interrupting viewing. Of course, a 130,000:1 native contrast ratio doesn't come cheap and the top of the line DLA-X95R/DLA-RS66 models sporting the spec have a pricetag of $11,999. Of course, if you're looking for the 4K upscaling for a (relative) bargain, the DLA-X55R/DLA-RS48 can be had for just a hair under $5,000.

That's not all JVC had to display however, as it also brought along one "early pre-production model" of an 84-inch UHDTV it plans to release in the first quarter of 2013. Like its projectors, it will come in both home theater and professional trim branded the RS-840UD and PS-840UD. It may be a price beater as well since JVC is targeting a sub-$20k price tag for both models, which would be well shy of the $25k set Sony just announced. Unlike some of the other 4K screens we've seen it does not include any 3D support, which may be a part of the lower cost. We got a quick peek at the display and the picture looked as sharp and punchy as we've come to expect, and even had less glare than other displays we've seen. Check out all of the prices and specs after the break, and bring your wallet.

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Filed under: Displays, Home Entertainment, HD